A good advertisement is one which sells the product without drawing attention to itself.
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In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
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Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left.
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The best ideas come as jokes. Make your thinking as funny as possible.
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