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A lot of the things we've done have been common sense. You do what makes sense to you and make moves that you are comfortable making. Everything is having fun in mind.Designing for Community with Zero-Advertising Brands, SXSW 2006
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If people aren't going to talk about your product, then it's not good enough.Designing for Community with Zero-Advertising Brands, SXSW 2006
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It's not a 9-5 job. It's an every moment you're awake job because you actually enjoy the work that you're doing.Designing for Community with Zero-Advertising Brands, SXSW 2006
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When we try to do something new, we don't know what we're doing. That's the biggest challenge.Designing for Community with Zero-Advertising Brands, SXSW 2006
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Yes, our company is at risk because we cede control to the users, but that's how we do our business. If the community decides to kill the business, maybe it deserves to die.Designing for Community with Zero-Advertising Brands, SXSW 2006
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