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    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

    by Paco Underhill

    Book Description

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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    Average Rating (4.3)
    Review of Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
    4.5 out of 5
    We live for IT!
    • As far as shopping concern , its a basic need of today's era. Not only in this Era but also in last some centuries its been a favorite task or hobby for all shopaholics. The chain is connected to one another in a way that retailer is connected to seller, seller connected to other people who have interest in the same thing and that's how it works. The Science of shopping has a vast world inside it that can't be describe in such single review. One can discuss this is many ways. Like if we say Memorial Day is about to come and i used my Memorial Day offer code & highly recommend it to all of you then you all should try them or give them a look at least. This is a basic science behind this Why We Buy? Because when someone suggests us we have started craving for that thing.
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    bella123
    on May 24, 2018
    Review of Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
    4.0 out of 5
    1 of 1 Readers found this review helpful
    Great post
    Yes, I completely agree with you that We Buy is an essential guide because it offers advice on how to keep your changing customers and entice new and eager ones Black Friday Sale Coupons . The latest trends in online retail -- what retailers are doing right and what they're doing wrong and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Your post is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
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    sophiacharles
    on November 13, 2017
    If you're writing a Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond essay and need some advice, post your Paco Underhill essay question on our Facebook page where fellow bookworms are always glad to help!

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