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    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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    Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

    by Paco Underhill

    Book Description

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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    Review of Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond by Paco Underhill
    4.0 out of 5
    1 of 1 Readers found this review helpful
    Great post
    Yes, I completely agree with you that We Buy is an essential guide because it offers advice on how to keep your changing customers and entice new and eager ones Black Friday Sale Coupons . The latest trends in online retail -- what retailers are doing right and what they're doing wrong and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. Your post is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
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    sophiacharles
    on November 13, 2017
    If you're writing a Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond essay and need some advice, post your Paco Underhill essay question on our Facebook page where fellow bookworms are always glad to help!

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