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    Message to Garcia

    by Elbert Hubbard
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    Page 1 of 6
    A Message to Garcia: Being a Preachment (1914)

    APOLOGIA

    HORSE SENSE

    If you work for a man, in Heaven's name work for him. If he pays wages
    that supply you your bread and butter, work for him, speak well of
    him, think well of him, and stand by him, and stand by the institution
    he represents. I think if I worked for a man, I would work for him.
    I would not work for him a part of his time, but all of his time. I
    would give an undivided service or none. If put to the pinch, an
    ounce of loyalty is worth a pound of cleverness. If you must vilify,
    condemn, and eternally disparage, why, resign your position, and when
    you are outside, damn to your heart's content. But, I pray you, so
    long as you are a part of an institution, do not condemn it. Not that
    you will injure the institution--not that--but when you disparage the
    concern of which you are a part, you disparage yourself. And don't
    forget--"I forgot" won't do in business.

    [Sidenote: _A trying day_]

    This literary trifle, "A Message to Garcia," was written one evening
    after supper, in a single hour. It was on the Twenty-second of
    February, Eighteen Hundred Ninety-nine, Washington's Birthday, and we
    were just going to press with the March "Philistine." The thing
    leaped hot from my heart, written after a trying day, when I had been
    endeavoring to train some rather delinquent villagers to abjure the
    comatose state and get radio-active.


    [Sidenote: The real hero of the war]

    The immediate suggestion, though, came from a little argument over the
    teacups, when my boy Bert suggested that Rowan was the real hero of
    the Cuban War. Rowan had gone alone and done the thing--carried the
    message to Garcia.

    [Sidenote: The increasing demand]

    It came to me like a flash! Yes, the boy is right, the hero is the man
    who does his work--who carries the message to Garcia. I got up from
    the table, and wrote "A Message to Garcia." I thought so little of
    it that we ran it in the Magazine without a heading. The edition
    went out, and soon orders began to come for extra copies of the March
    "Philistine," a dozen, fifty, a hundred; and when the American News
    Company ordered a thousand, I asked one of my helpers which article it
    was that had stirred up the cosmic dust.

    "It's the stuff about Garcia," he said.

    [Sidenote: George H. Daniels]

    The next day a telegram came from George H. Daniels, of the New York
    Central Railroad, thus: "Give price on one hundred thousand Rowan
    article in pamphlet form--Empire State Express advertisement on
    back--also how soon can ship."

    I replied giving price, and stated we could supply the pamphlets in
    two
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