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    Concerning Tobacco

    by Mark Twain
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    As concerns tobacco, there are many superstitions. And the
    chiefest is this--that there is a STANDARD governing the matter,
    whereas there is nothing of the kind. Each man's own preference
    is the only standard for him, the only one which he can accept,
    the only one which can command him. A congress of all the
    tobacco-lovers in the world could not elect a standard which
    would be binding upon you or me, or would even much influence us.

    The next superstition is that a man has a standard of his own.
    He hasn't. He thinks he has, but he hasn't. He thinks he can
    tell what he regards as a good cigar from what he regards as a
    bad one--but he can't. He goes by the brand, yet imagines he goes
    by the flavor. One may palm off the worst counterfeit upon him;
    if it bears his brand he will smoke it contentedly and never suspect.

    Children of twenty-five, who have seven years experience,
    try to tell me what is a good cigar and what isn't.
    Me, who never learned to smoke, but always smoked;
    me, who came into the world asking for a light.

    No one can tell me what is a good cigar--for me. I am the
    only judge. People who claim to know say that I smoke the worst
    cigars in the world. They bring their own cigars when they come
    to my house. They betray an unmanly terror when I offer them

    a cigar; they tell lies and hurry away to meet engagements
    which they have not made when they are threatened with the
    hospitalities of my box. Now then, observe what superstition,
    assisted by a man's reputation, can do. I was to have twelve
    personal friends to supper one night. One of them was as
    notorious for costly and elegant cigars as I was for cheap and
    devilish ones. I called at his house and when no one was looking
    borrowed a double handful of his very choicest; cigars which cost
    him forty cents apiece and bore red-and-gold labels in sign of
    their nobility. I removed the labels and put the cigars into a
    box with my favorite brand on it--a brand which those people all
    knew, and which cowed them as men are cowed by an epidemic. They
    took these cigars when offered at the end of the supper, and lit
    them and sternly struggled with them--in dreary silence, for
    hilarity died when the fell brand came into view and started
    around--but their fortitude held for a short time only; then they
    made excuses and filed out, treading on one another's heels with
    indecent eagerness; and in the morning when I went out to observe
    results the cigars lay all between the front door and the gate.
    All except one--that one lay in the plate of the man from whom I
    had cabbaged the lot. One or two whiffs was all he could stand.
    He told me afterward that some day I would get shot for giving
    people that kind of cigars to smoke.

    Am I
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