Try our fun game
Dueling book covers…may the best design win!
"I loathe people who keep dogs. They are cowards who haven't got the guts to bite people themselves."
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses
Reader Ratings & Reviews
If you're writing a Principles of Marketing (14th Edition) essay and need some advice, post your Philip Kotler essay question on our Facebook page where fellow bookworms are always glad to help!